Case Study: How eSurance Rewards Employees with Pins

While the idea of giving out recognition pins has been around for a while, some modern companies are starting to use the old concept in an exciting new way.

eSurance, an online insurance company, has instituted a new employee incentive program for its elite division of insurance claims investigators called the Special Investigators Unit (SIU). This program offers employees unique lapel pins for completing difficult challenges in the workplace. The pins feature a die-struck design with an antique silver finish on the back, with a full-color print of the eSurance mascot on the front.

What makes this program unique is the way it’s managed. The company uses lapel pins to reward employees for meeting specific benchmarks. For employees working under this program, striving to earn these pins is a little bit like trying to unlock trophies and achievements in a videogame. It helps managers add a little excitement to the ordinary workday.

Rewarding employees with lapel pins is a great way to take an ordinary quota system and turn it into a stimulating competition. By offering a wide range of pins for various accomplishments, employers can keep better track of their employees’ job performance and create a fun incentive for meeting workplace goals.

For employees, these pins serve as a source of pride and offer a tangible record of their various professional accomplishments. A lot of companies have instituted additional incentive programs by establishing currency based on recognition pins and coins. By earning a certain number of die-struck coins or pins, employees can be afforded special privileges or trade them in for various rewards.

Lapel pins are an excellent motivator for a wide range of employee accomplishments. They can be used to reward employees for meeting or exceeding sales quotas or completing difficult tasks or projects. They can also recognize employees for their years of service to an organization.

With the range of applications being limited only by employers’ imaginations, it’s a sure bet that we’ll be seeing other companies following in eSurance’s example by leveraging the power of lapel pins to increase employee engagement and performance.