Choosing Effective Products for Your Logo

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Every single week an organization is having a celebration to raise awareness for their cause. When done correctly, an awareness day, week, or month is an excellent way to get publicity for your cause — or a great way to have fun with your employees or target audiences.

Some companies may find themselves asking: what is the effectiveness of putting a logo on something? And, if you’re a small company with a limited budget, it’s definitely a question worth asking. Companies everywhere spend money on materials hoping their logo and message will reach the world. So, since we at PinSource are in the business of logo merchandise, I decided to do a little research the subject.

Let’s take a look at some statistics from the most recent industry survey of consumers:

  • People in the US own, on average, 10 promotional products.
  • 77% of people will keep a promotional product because it is useful,
  • 29% will keep it around because it’s attractive.
  • A whopping 85% of recipients remember the advertiser who provided the promotional product.
  • And 50% form a favorable impression of the advertiser.
  • If you really want to sway opinion, give a jacket or other outerwear: 80% of those receiving outerwear had a favorable impression of the advertiser.

If these numbers have you excited about adding promotional products to your marketing mix, using a genre specific product is an effective use of your marketing dollar.

Moreover, we have some exciting new products that extend beyond lapel pins and we’re very happy to share these new materials with you. The new products span the gamut from a fun outdoor BBQ apron (with tools!), festival totes, travel blankets, golf event items – you name it! The list goes on and on. Although everyday items are important for branding, why not brand your items for use when your customers are having fun? Wouldn’t that be a positive use of your brand? Our new items are just that. They focus on merchandise used when your customers are out having enjoying recreation and having fun!

So the bottom line is that promotional products work. They can extend your brand, enhance your image, and turn recipients into customers and repeat customers. Just make sure you’re working with a professional who can make it happen for you, like us! We’d be happy to discuss our new materials and help you chose the best item(s) for you!

Lapel Pins & Classic Cars Have A Lot In Common…

car-showIt’s the end of summer which means people are shining up their classic cars for annual car shows. Here in Vermont, we have a classic car show in Stowe that attracts all types of admirers from around the country and the world. Over 800 antique & classic cars are on display to look over and admire, and the weekend finishes with an antique car parade through town. It’s a perfect way to finish off summer and take those cars for one last ride in the sunshine.

We’ve been thinking: Lapel pins and classic cars have a lot in common. Both are timeless pieces of memorabilia that can be used again and again. And let’s not forget about the collectable element! Cars are certainly a collectors’ item and, well, so are lapel pins! Just Google Lapel pin collections and you will find hundreds of links to groups all over the world who trade and sell their pins. You will see that they are certainly highly prized and sought after collectables. The design and color can vary from basic and lovely to customized and glamorous depending on your style and budget.Vintage_Car_Show_Keepsake_Lapel_Pin

Most importantly, they represent something you’re proud of. If you are an aficionado of a Chevy for instance, you can stand beside your Chevy OR out in the everyday world you could wear a Chevy pin.  Either way, people know what you’re interested in before they even shake your hand. It’s a conversation starter and shows pride in your hobby.

If you are a part of a club or group who tours your cars through these shows, isn’t it time to get more people excited about your club, or maybe a good opportunity to commemorate those in the group that go above and beyond? Your upcoming car show will be exciting.  You’ll have a large group of people come out to take a look at the different cars owned by your club’s members.  If you want to sell additional admission tickets this year and want to advertise your event in a new and exciting way, why not a lapel pin? Let’s face it–it’s so much better to pin something to your lapel than to get a inked hand stamp that takes ages to come off!

Ways That Custom Lapel Pins Can Be Used 

There are a number of different ways that custom lapel pins can be used by clubs and groups.  Some of the most popular uses include:

  • For promotional purposes to advertise the event.
  • For identification purposes to show who is in charge of the event.
  • As thank you gifts for the people who have come out to see the classic cars.
  • As thank you gifts for the sponsors who have donated time and money to help make the event happen.

Different Styles for Different Needs

Car Lapel PinCustom lapel pins can be created in a variety of different sizes, shapes, styles, and colors to meet your needs.  Different add-on elements can enhance the quality of the artwork. Glitter, gemstones and precious metals are among some options you can select from.  This allows you to express the unique nature and history of the cars that your club members own.  Don’t forget to add text and even a date to make the pins relevant and exciting!

No matter what you decide, we are here to help. Call us today 1-800678-9288 or visit us on the web!