How I Became a PinMan

If someone had told me 20 years ago that I would be selling lapel pins today, I would have told them they were crazy.  Yet here I am, a genuine PinMan.  But to really understand, how and why I became a PinMan, I’ll have to start from the beginning.

It really all started 15 years ago, when I built my own house with my wife Becky, in a small town in Vermont. It was a quiet neighborhood with not many people around. It wasn’t until I was running one day, that I made my first friend in the neighborhood. Her name was Cali—a beautiful, three-legged, Chesapeake Bay Retriever. But don’t let the three legs fool you, this dog could run! After a few initial growling and barking incidents, Cali and I quickly became fast friends, and she took my wife and I under her wing. She ran with me every single day, and even with her three legs, she could beat me in any race. I really owe where I am today to her, for she was the one who introduced me to her family, and more important introduced me to Rob—the one who introduced me to the world of pins.

Coincidently, Rob and I had both previously worked in the petroleum industry. We actually worked for the same company, but at different times. We quickly became fast friends, much like Cali and I. We went on long runs and bike rides all together, and discovered the many similar interests we shared with each other. Rob had started his own pin business prior to meeting me, and shared with me all that he knew about it. He had just started his own company, PinSource and invited me to help him grow his business. I gladly accepted.

Me in my office at PinSource

So, here I am at PinSource, the company started by my neighborhood friends. The company on a larger scale, is actually called SUI International Inc., a multi faceted business, that lapel pins (PinSource) take a vital role in. We offer a complete line of related products such as key chains, custom made jewelry, Challenge Coins for the Military, as well as any kind of promotional product you can think of. And if we don’t have it, we can make it! We even have our sourcing company in Hong Kong, Sino Express, where we can really make anything. So if you can think of it, we can create it.

I have a lot of fun in the pin business, and I’m happy to be a part of it. I not only take pride in the products that I am selling, but my job itself. It’s something that I never would have pictured myself doing, but I’m glad that I am. I’ve learned a lot about the pin industry, and realized that there is much more to it than what initially meets the eye. With each new sale I make, I learn one more thing about the pin world, as well as the world of business. There’s always something new and exciting going on, and I look forward to sharing more about my pin ventures and experiences here on this blog.

So feel free to contact me, Vini Sassone, a genuine PinMan. My email address is and my phone number is 800-678-9288.

Thanks for letting me share my story with you.