Case Study: How eSurance Rewards Employees with Pins

While the idea of giving out recognition pins has been around for a while, some modern companies are starting to use the old concept in an exciting new way.

eSurance, an online insurance company, has instituted a new employee incentive program for its elite division of insurance claims investigators called the Special Investigators Unit (SIU). This program offers employees unique lapel pins for completing difficult challenges in the workplace. The pins feature a die-struck design with an antique silver finish on the back, with a full-color print of the eSurance mascot on the front.

What makes this program unique is the way it’s managed. The company uses lapel pins to reward employees for meeting specific benchmarks. For employees working under this program, striving to earn these pins is a little bit like trying to unlock trophies and achievements in a videogame. It helps managers add a little excitement to the ordinary workday.

Rewarding employees with lapel pins is a great way to take an ordinary quota system and turn it into a stimulating competition. By offering a wide range of pins for various accomplishments, employers can keep better track of their employees’ job performance and create a fun incentive for meeting workplace goals.

For employees, these pins serve as a source of pride and offer a tangible record of their various professional accomplishments. A lot of companies have instituted additional incentive programs by establishing currency based on recognition pins and coins. By earning a certain number of die-struck coins or pins, employees can be afforded special privileges or trade them in for various rewards.

Lapel pins are an excellent motivator for a wide range of employee accomplishments. They can be used to reward employees for meeting or exceeding sales quotas or completing difficult tasks or projects. They can also recognize employees for their years of service to an organization.

With the range of applications being limited only by employers’ imaginations, it’s a sure bet that we’ll be seeing other companies following in eSurance’s example by leveraging the power of lapel pins to increase employee engagement and performance.

 

 

The (Surprisingly) Rich History of Lapel Pins – No Joke!

PinSouce – Your Lapel Pin History Lesson

The significance of lapel pins has varied dramatically since their inception during the American Civil War. Originally, these pins were worn by all soldiers as a unit marker. This made it easy to quickly organize large amounts of troops in the field. While at first they were worn simply for ease of identification and organization, the pins quickly became a source of pride among the troops. Lapel pins quickly became a source of unification and camaraderie in a time of strong division for the nation.

In World War I, the significance of lapel pins changed. Instead of being used to indicate troops’ unit affiliation, the pins were bestowed upon individuals in recognition of bravery and exemplary commitment to service. This practice continues to this day. Honorary pins are often a source of great pride for servicemen and women, and are frequently handed down the line, from generation to generation.

Following the First World War, lapel pins and button badges became a popular way for people to display their affiliation with political or social groups. This became particularly prevalent in the 1960s. During the turmoil and uncertainty of the Civil Rights era, lapel pins and button badges became common emblems indicating strong affiliation with, or against, the movement for social and civil equality.

During the late 70s and 80s, this trend re-emerged. However, like pretty much everything in the 80s, pins were less about making any sort of significant statement and more about the fad of accumulating as many as possible.

It’s interesting to look back at how the use of lapel pins has changed over the years. Even more interesting is that their particular use at any given moment in history bears a vague reflection of the times themselves. From their use as a quick reference in a disorganized, brother against brother civil war and the honor-bound service in the First World War, to their use as political banners in the slogan-shouting 60s and crass egocentrism of the 80s, the changing application of lapel pins is quite distinctive of each generation that has embraced them.

It’s only a matter of speculation what the current generation’s choice in pins will say about them, but if history has shown us anything, it will likely be a fair representation.

If you’re interested in finding out more information about custom lapel pins email us at info@pinsource.com, click here for a quote or give us a call any time at 800.678.9288