USB Flash Drives: A Unique Promotional Product


Businesses and organizations are always looking for new and unique ways to market themselves, and promotional products can make a lasting impression. USB flash drives are promotional products that can help brands get their names out there, while giving potential customers a useful device that they might use on a daily basis. Unlike more traditional promotional products, which can be spectacularly dull for the recipient, most people are excited to receive a functional, custom-branded USB flash drive—especially if it’s free.

While it’s true that USB flash drives are more expensive to give out than, say, a pen emblazoned with your company’s name and slogan, these devices hold a far greater perceived value for the people receiving them. Flash drives are inherently useful pieces of technology, and as opposed to a pen or other promotional item, tend to make people thankful that they can receive something for free that they otherwise would have needed to purchase at a store.

USB flash drives often become valued personal belongings for their owners. It’s difficult not to grow a little attached to something you use all the time and trust with your personal documents. People also tend gravitate to the devices that are the most unique, making your custom designed image aligned with something of true value to your customers.

One of the best things about using a flash drive as a promotional item is the fact that these devices are made for sharing data. Every time someone transfers or accesses a file through his or her USB drive is another moment when the people around them can take pause and check out your company’s logo or promotional message.

If your company has digital promotional material it would like to place into the hands of consumers, uploading it to a customized flash drive is an excellent way to ensure that your customers will see it. You can even have an “automatic launch” function for your digital material, which means it will play as soon as the flash drive is plugged into a computer. Users can then either discard that material and reuse the drive, or keep it on the device for repeated viewings.

As a promotional item, a USB flash drive is an excellent way to grab the attention and continued gratitude of your current and potential customers. And custom shapes, styles and designs are available to make your company’s USB flash drives really stand out from the crowd. If you haven’t considered custom flash drives as a promotional product for your brand, it’s time to give it a shot